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Project ♦ April 05, 2022

 

Skin Generics is launching onboard EasyJet in April, followed by Jet2 in May

Spanish skincare brand Skin Generics has partnered with EasyJet and Jet2 to launch two products from its Moisturising Range inflight.

These are the Hyaluronic Acid Moisturising Serum 28% Active Complex and Hyaluronic Acid Moisturising Cream 21% Active Complex. Skin Generics will be available onboard Easyjet from April and Jet2 from May. In travel retail, the brand is managed by On The Mark Consultancy.

Skin Generics has named Irish singer Nadine Coyle as its new Brand Ambassador. Coyle has been a fan of the brand since 2020, when she discovered it after looking for high percentage active ingredient beauty products.

Skin Generics products are inspired by Korean beauty innovations and deliver effective and affordable skincare for all ages and skin types.

Their focus is on unlocking the power of high-potency active ingredients that help battle signs of aging, boost moisture levels, brighten the complexion, and cleanse the skin.

The brand’s specialist formulas contain up to four times the amount of active ingredients compared to other leading brands. They are paraben-free, cruelty-free, and dermatologically-tested.

Skin Generics Director Mark Wood commented: “We are overjoyed with our new partnership which can only be described as a match made in heaven. With Nadine being a user and lover of the brand, we know this will be a long-term collaboration, where we will continue building our growth, distribution, and awareness.”

Skin Generics is mainly available in the UK and European domestic markets, with plans to expand into new areas in 2022 including the US, Canada, and South Africa. Skin Generics says that it continues to see double digit growth year-on-year as it continues to expand globally.

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