Shark Beauty has been announced as the official sponsors of The Girls Aloud Show 2024 Tour, with the band’s lead hair stylist Lisa Laudat exclusively using styling tools such as the Shark SmoothStyle, SpeedStyle and FlexStyle on the girls before they step out on stage.

“Nobody wants to be sat in the chair for hours every night before a show, and the Shark Beauty hair tools have made getting ready so quick and easy, and ensures our hair stays healthy, despite the constant styling,” Cheryl, Nicola, Kimberly and Nadine said in a comment about the partnership. “We all have different hair types and textures and the tools work for all of us – they really have something for everyone.”

The Shark tools that the girls are referring to are the SmoothStyle, the SpeedStyle and the FlexStyle, which are each designed to create a different look.